The 49th Hong Kong International Film Festival
2025
Visual Identity Design
This project presents a visual identity concept pitched for the 49th Hong Kong International Film Festival. Moving away from conventional cinematic motifs, the creative direction places the cinema screen at the very heart of the visual narrative, exploring it as the ultimate medium that bridges the cinematic universe with the collective subconscious of the audience.
*Concept Exploration
The 49th Hong Kong International Film Festival
2025
Visual Identity Design
This project presents a visual identity concept pitched for the 49th Hong Kong International Film Festival. Moving away from conventional cinematic motifs, the creative direction places the cinema screen at the very heart of the visual narrative, exploring it as the ultimate medium that bridges the cinematic universe with the collective subconscious of the audience.
*Concept Exploration