The 48th Hong Kong International Film Festival

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2024

Visual Identity Design, Art Direction

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Client：The Hong Kong International Film Festival (HKIFF)

Agency：Trilingua Design (Work completed during tenure）

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Acted as the primary medium of cinema, the screen evolves into a portal that connects the reel with the real, seamlessly intertwining the storyteller’s world with our own. Heavily inspired by Hiroshi Sugimoto’s long-exposure photographs of theater screens, this visual identity utilizes the screen as a lens to traverse the boundaries between reality and illusion.